NY Startup Law

A businesslaw blog for New York entrepreneurs by Marc Law Associates PLLC

INTELLECTUAL PROPERTY

ow to Protect Your Intellectual Property When Outsourcing to Freelancers

Businesses of all sizesand industries outsource work to non-employees or independent contractors at various points of  their life cycle. A mature enterprise may outsource cthe customer service  chowever often use outsourcing to build a minimum viable product to test he tartrtup’s chances of success before an official product launch. all cente rjob function overseas to […]

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PROTECTING AND ENFORCING YOUR TRADE SECRETS IN NEW YORK

What do the formula for Coca-Cola, Colonel Sanders’ recipe for Kentucky Fried Chicken, and IBM’s customer list have in common? They are all business secrets that are valuable so long as they are never revealed. This makes them trade secrets. Today’s topic is centered on trade secrets, which some consider a form of intellectual property. […]

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TRADEMARK AND DOMAIN NAME; WHAT DOES ONE HAVE TO DO WITH THE OTHER??

You’ve decided that you want to expand your brand’s reach and build your first or one of many websites. Then you take the first step and register your domain name. A few months later you get a cease and desist letter in the mail from a company that owns a registered trademark claiming that your […]

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WHY YOU MAY NOT HAVE TO REGISTER YOUR TRADEMARK TO PROTECT IT

A trademark is generally a name, logo, or other form of distinction that a company uses to brand it’s product by prohibiting competitors from using the same distinction to market similar products. Service marks are the same except they’re used to distinguish a service. Trade dress is somewhat newer and refers to any uniqueness in […]

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